What makes running a beauty and wellness luxury spa interesting is the impressive need of thousands of individuals to find comfort for stress relief. In fact, these individuals are all willing to pay a substantial amount of money whenever you can present guaranteed methods in reducing stress.
Stress is a silent killer. It has always been related to the highs and lows of your life and having stress here and there definitely makes you prone to depression and anxiety, impatience and poor judgement.
Relaxing is easier said than done. Sometimes, you can do it all on your own, but many cannot even know how and where to start. People need professional help to stop feeling anxious and on the edge.
The key is to teach you to reconnect with yourself and get back on track in time. If you know how to do this, then maybe it is high time you share the knowledge with others who really need your help by starting your own beauty and wellness luxury spa.
To get started, you need to determine the services you are going to offer. A business is considered a spa if it can offer massage and body treatments. The key is to take the time to select your service offering and specialize in them.
Skin and body treatments may offer facials and body polish, facial and full body massage, hydrotherapy treatments, and body tanning. Well, most of us relate spas with massages and facials, but you may offer hair removal services as well as manicure and pedicure.
The second step is to decide what type of customers you want to serve. I would say women can be a good target, but there should be more demographics involved than plainly saying women.
You have to determine the age, salary bracket, or even ethnicity. Sometimes, different cultures have different ways of combatting stress!
You may also want to offer services that appeal to corporate clients, but this could be a bit costly and requires more training. However, you may have heard about express treatments rising popularity for time crunched executives. Focus a part of your game plan on this and get connected with most corporate top executives through social media.
The type of service you offer is of utmost importance because you need to create your brand after you decide your list. In addition to the main income stream, you can also sell some products together with your services. Just make sure the two complement each other.
Step three is to find the location appropriate to your target market. Think about hiring a real estate broker to help you find one! Brokers have indepth insights about places, communities and trends.
Of course, you have to choose a location that is easily accessible by public transportation, private cars and most of all, a place that offers free parking spaces. Pick the best neighborhood for your type of customers.
Step four is to consult a professional interior designer and an architect about the layout, number of rooms and the atmosphere that you want to create. Visit different luxury spas and try to learn something from each tour.
Step five is to design the place to make sure it supports your goals and provides a great, awe inspiring user experience. The theme should deliberately thrill and inspire new customers to come back and become loyal repeat customers.
Step six is to create a website that is consistent with the theme of your physical business. There are visitors who would look up for the services online and just book appointments at the site. Always reinforce your brand and image.
Step seven is to create different service packages designed to support each service offered. It is important that you offer promotions and discounts at a specified time. Different offers for each promo dates to make it more exciting. That is what I call as something to look forward at a certain time of the year.
Step eight is to learn how to juggle your cash and as much as possible set up the business without applying for a loan. The best you can do is to find a partner who can fund a part of it, especially the equipment and also has the skill to help provide the services. It may be less costly when you personally do the work yourself.
Step nine is to plan how you are going to market your services and make your brand known. Create your niche and build your audience. It is important you are aware that the only way to stand out above a noisy world is to differentiate your brand by bringing a unique concept to the forefront of the business.
Invest in training your staff and always focus on the quality of the service you offer. Pay attention to the minutest detail, compliments or complaints, that comes out of the mouth of your customers. This is the only way to improve your service!
Never forget to teach your staff about good grooming. They must always be clean, presentable and courteous because they are the ones facing the customers. Take time to hire coaches about personality development and good grooming training.
Client retention and satisfaction are always directly proportional to sanitation and hygiene. Lax in terms of hygiene may damage the good reputation of your business so make sure you create some rules about how they are going to deliver the service.
Your staff is your best investment. Establish a good communication strategy. Always try to keep everyone happy and in compliant with your house rules!
Step ten is to learn how to monetize your message and build a marketing strategy around it. Connect with your customers online and network with people you know who are giving the same services, but may be overloaded at certain days.
Make known your passion and make a story out of your clients’ experience. Invite influencers and give them discounts, so you at least get a good review of the business, the place, price and service.
Bringing your friends at the salon for a short chit chat with coffee will make them wonder about the service packages and almost always, everyone would like to give it a try.
Running a spa business may make you operate at hours convenient for your customers. Beauty and wellness service succeeds more when you cater customers at a time they needed the stress relief, which could mean operating at late afternoons up to late nights.
Keep in mind one thing. The best strategy for business growth would always be customer service. Play it well!