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Monthly Round Up Of News / Trends In Entrepreneurship

During the holiday season starting this season, most small and medium local businesses are expected to migrate and sell their wares online as fewer people are now using eCommerce to shop for their gifts rather than going to the physical stores and malls. In fact, in 2017 and 2018, there was a 7% decline in mall holiday shopping. Perhaps it could because of the traffic and long queue.

During the holiday season starting this season, most small and medium local businesses are expected to migrate and sell their wares online as fewer people are now using eCommerce to shop for their gifts rather than going to the physical stores and malls. In fact, in 2017 and 2018, there was a 7% decline in mall holiday shopping. Perhaps it could because of the traffic and long queue.

According to a study conducted by Facebook, the eCommerce is now an actual channel of business, which should be made a core part of every business strategy. The tactic drives customers to engage and communicate on a more personal level.

Nowadays, digital advertising focuses on a brand driven content and yes, it is trending. A brand driven content helps initiate conversation and getting responses of the community’s honest to goodness personal comments.

Know that people usually relate to everything around them. Two way communication is crucial and this can be done by creating advertising materials that promote the brand story.

In many ways, most people are now fast becoming as brand ambassadors or brand influencers or simply an individual influencer of their own ways such as the bloggers. The key is timing with the right shoutout content. Give the best information at the right time.

Influencer marketing is a classic social media strategy that ultimately changed the landscape of forums and consumer engagement. Celebrities are being paid to endorse the products while micro-influencers help consumers get more information about the product or service. Marketing is becoming increasingly complex with the emerging methods, patterns and technologies.

People should say, “Omigosh, I have been waiting for this!” You should hit the market at the right time. Offer your product or service in a way that it sounds unique. Social media is the best way to make your business known and reach as many people as possible.

1 20 - Monthly Round Up Of News / Trends In Entrepreneurship

On the other hand, many digital entrepreneurs are more focused in building the right team with a zealous work commitment and who are willing to go on the pain of the journey with you. They are more keen on hiring people who help drive the organization forward.

But what about the mindset? Tapping the power of the subconscious mind is really a challenge. Can’t say it is easy. Todays entrepreneur is trying to rewire their brains and focus on the positive.

Negative experiences often influence decision making and the brain learns from the experiences that get sealed and captured in the brain. One thing that most entrepreneurs agree is that continually focusing on the negative can hinder one’s ability to find the positive and live a successful, happy life.

That means if you dwell on the negative, it becomes a habit and eventually influence your decisions. Wealthy millionaires are really campaigning on tapping the power of the subconscious mind by letting go of negativity.

Negative thoughts limit the potential and will gradually drag you down. Take a different approach to thinking and start to retrain the brain. Focus on the positive outcomes and see positive patterns.

Teach the brain to redirect the thoughts and scan for the positive outcomes. An entrepreneur requires a balanced mind to make the right decisions and take the best opportunities. The key is to reframe the thoughts and visualize a more positive outcome.

Lately, alternative non-bank lending has been giving out the funds to small business applications the banks rejected. Startups look around for nontraditional financiers for capital. For example, the Kabbage, Greenhouse and other companies have simplified the lending process and made funds readily accessible to small business owners. Makes the landscape better.

Overall, we all know it is difficult to predict which method connects with the consumers because they all seek legitimate trust and genuine relationships. The latest trend in digital marketing is creating a marketing funnel by simply putting content in front of people that they would willingly respond. Content is crucial in building communication and audience engagement.

The one thing that people can’t just handle yet are the chatbots with AI intelligence. Although they are growing in prominence, there are still a lot of things to know about these applications. Even Netflix’s recommendations are technically AI suggestions.

In addition, the voice search technology is already gaining its foothold. People love it because it reduces screen time and allows them to easily find information without pulling out the device.

Besides voice searches, the visual searches are also taking off like the reverse image search. That means you can take a picture and find information about it. Pinterest already has its Lens feature. The implication is that you can very well optimize your site and social images for SEO.

Entrepreneurs are generating almost half of the private sector jobs. They are setting up a business website with a business blog in it as their core marketing strategy. Business people believed the blog influences a reader’s decision to purchase.

A blog helps in converting the audience and also in the same way, build the brand and grow the following. Customers need inspiration and vloggers are helping them to stay excited with their YouTube videos. Successful entrepreneurs take chances and believe their ideas and creativity can help give solutions to problems.

One great way to see the behavior and responses of the consumers using market segmentation. This sorting technique determines the dominant behavior by looking at the way they create and post comments as well as share materials. Interactivity and connectedness are seen with the kind of content they consume.

For example, on Facebook and YouTube alone, people are looking more on viral and funny videos. Clearly, it is more than just delivering news and information, but the way it was delivered. Videos can help you find your way through the hardest and most crucial part of any bold venture.

388 million individuals across the world are starting a new business. These people listen to their audience rather than promote and they allow passion to drive content so they get most out of the content. It’s hard to grow an audience and create engagement. Focused efforts make a person grow the business in less time than expected!

According to a study conducted by Facebook, the eCommerce is now an actual channel of business, which should be made a core part of every business strategy. The tactic drives customers to engage and communicate on a more personal level.

Nowadays, digital advertising focuses on a brand driven content and yes, it is trending. A brand driven content helps initiate conversation and getting responses of the community’s honest to goodness personal comments.

Know that people usually relate to everything around them. Two way communication is crucial and this can be done by creating advertising materials that promote the brand story.

In many ways, most people are now fast becoming as brand ambassadors or brand influencers or simply an individual influencer of their own ways such as the bloggers. The key is timing with the right shoutout content. Give the best information at the right time.

Influencer marketing is a classic social media strategy that ultimately changed the landscape of forums and consumer engagement. Celebrities are being paid to endorse the products while micro-influencers help consumers get more information about the product or service. Marketing is becoming increasingly complex with the emerging methods, patterns and technologies.

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